VIA – the Virtual Interactive Agency – has created the world’s first virtual, interactive exhibit space devoted to the information security community. It’s located within today’s newest and most exciting online environment,

If you haven’t yet heard about Second Life, you will soon. Extensive reporting in Business Week, The Economist, Wired, Wall Street Journal, and dozens of other publications have hailed the birth of the “immersive experience” – a user-controlled virtual, interactive world navigated by its citizens. Dell, Reebok, Toyota, Reuters, Sun, Starwood Hotels, Amazon, and Pontiac are already on Second Life.

Now, you and your company can have a strong presence there, too!

Imagine a rich, immersive, virtual experience for your prospects and customers, one that will enable them to stroll through a virtual pavilion featuring your full-color, custom-designed identity rendered as a great looking exhibit! Exciting, interactive features enable visitors to play digital videos, explore virtual business presentations, and gather other types of company information And, there can be much more.

By incorporating real-time interactivity with your virtual sales representatives, you’ll be able to engage visitors with internet chat in real time, delivering information and resources they’ll use to gain a real understanding of your company and its value proposition.

Sound interesting? For a limited time, VIA is offering members of the information security community a unique opportunity to join the Virtual Security Pavilion at the Ohio University Virtual Campus:

• Virtual Security Pavilion has space for 9 - 20 unique security organizations
• The Pavilion will operate starting when the RSA 2007 exhibits begin on February 5 and will continue running through February 14th
• Prospects and customers entering the Virtual Security Pavilion will see your exhibit location on the exhibit map and directory
• We will design a unique “booth” developed from your logo and unique brand assets

Your special interactive features will include:

• You can staff your exhibit through Second Life ‘avatars’ – your computer-created company representatives wearing unique company logos and identity
• Real-time “concierge” service to assist staff and attendees in learning the navigation and operation in Second Life
• Prospects and customers will enjoy real-time chat – the ability to offer conduct dialogue with your company staff through your Second Life “avatars”

The first ever virtual security conference! Until the development of immersive environments - offering an internet chat session, web message board, blog or net meeting was a relatively stiff and formal experience. “Regular media” requires a pre-event sign up, with separate channels and technologies for sound and online media, unique run-time software, conference call support, where the experience left much to the imagination for many participants.

To get to the Virtual Security Pavilion the participants will have direct access to your exhibit in the rich, 3-dimensional online environment that is Second Life.

This is a new interactive way to engage your prospects and customers within the activities of a major conference – but without the noise, cost, crowds, and intense competition for space. You will have the advantage of being among the first businesses to take advantage of the first, true, virtual exhibit created on Second Life.

Second Life® and Linden Lab® are trademarks or registered trademarks of Linden Research, Inc. All rights reserved. No infringement is intended.

VIA, the Virtual Interactive Agency is not associated in any way with RSA, its affiliates or its assigns. VIA is not involved in the production or management of the RSA 2007 and makes no representations about the RSA 2007 in any way. All logos, trademarks, and copyrights are the property of their respective owners... If you would like to contact VIA, please email us at contactus@viaagency.net

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